For me, sales is a life-long passion. From my early days in a ‘boiler room’ environment in the City of London selling financial services over the phone (and not being able to sit down until I’d made a sale … no joke) to my current role as co-founder and CEO of SALESGURU (leading sales and sales management training company), sales has been the one constant in my life.

As the CEO of SALESGURU, my role has been to build a great company that is focused on one specific thing: to help South Africa’s salespeople embrace professionalism and great selling practices and to help businesses grow and improve their sales teams through inspiration, education and training.

I believe it’s the greatest career in the world, yet too many people in sales never realise this and live a life of sales mediocrity.


I’m not an ex sales rep who now wants to tell others how to sell based on average personal experience, limited results and reading a few sales books. Rather I have over 23 years of on-going sales experience, including industry top performer, sales management and leadership. This is what I refer to with no ego as:

“real world success”


I head up SALESGURU which faces the same challenges of lead generation, prospecting, pipeline management, closing sales, customer loyalty and picking a future strategy in an uncertain market as many of you do. I also consult to many business on sales strategy and resolving sales challenges so I practise what I preach – practical “how to’s”.

ADDED TO THAT HOWEVER, I HAVE ONE KILLER ADVANTAGE: my days are spent entirely with salespeople in South Africa and though they range across industries, they have in common that they’re all trying to make a success of things

I spend time interviewing industry top sales performers on their stories and their lessons – what they did to achieve the success and continue to do daily in order remain top sales performers. I incorporate their “real world” tips with my personal experience for a blueprint of successful selling.

This ensures audiences receive ideas they can believe in and can use immediately for increase sales success. Although I describe my speaking style as engaging and humorous, I take very seriously the role of raising the professionalism of sales. I have spoken for over 300 leading businesses, both locally, into Africa and abroad across a broad range of sales topics.

My role is to ensure your audience is inspired with real world ideas that will increase sales immediately.