People don’t care about you, they care about themselves. So the starting point should be about making them feel IMPORTANT. This is still one of the simplest, cheapest and easiest ways to attract, retain and grow your customer base.
Where have all the sales hunters gone? With every meeting I have with sales leaders, it becomes more and more apparent that the number one cause of a lack of sales is that their “sales people” are not in front of enough qualified prospects on a daily basis.
What is your plan for sales success in 2016? Too many people in sales are still treating their sales roles and potential customers as a lottery to success and living on a strategy of hope. Hope is not going to get you to exceed your sales objectives for 2016.